Manifattura Tabacchi is an ex-industrial area of 100,000 square metres which is located in the immediate vicinity of the historic centre of Florence: the complex houses 16 buildings, elegantly arranged to create a variety of squares, streets and alleyways. Constructed in the 1930s by Pier Luigi Nervi, the Manifattura represents one of the most significant expressions of Italian rationalist architecture. Up until its closure in 2001, the site produced cigars and cigarettes. The redevelopment project is based upon the restoration and conservation of the site, enhancing its unique character and historical importance. An innovative process of urban regeneration, a place which is open and connected, sustainable, created for the development of Florentine counter- culture; a counterpoint for the city’s historic centre. Manifattura Tabacchi will act as a magnet for contemporary art, fashion, education and new trends in craftsmanship.